Humans like to put things in different categories, so I will be no different, as I talk a little bit about different kinds of car owners.
So I maintain that owners usually fall into several different groups. One type of owner uses a car to get from point A to point B. They buy a car that might offer them great gas millage, comfort, carry a maximum number of passengers or things, etc. The key here is that the brand of car is secondary. If another brand does something better when they are ready to purchase, they will switch brands. A car is a means to an end, and not purchased for pleasure.
A second type of owner is interested in power and performance. It's funny that no matter how powerful the original car is, they want more. I have a friend that modified a Ferrari with twin turbos and internal modifications so that it will dyno out at over 800 horsepower. Guess what - he "needs" more power. Not sure what the next modification will be.
Another type wants the car to look great but it must also be unique and not look like another owner's car. You see these at car shows. Sometimes they are exotics and sometimes low riders. Either way the key is no one looks like you.
In the next couple of blogs I will be discussing how to add both power and unique looks to your pride and joy.
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