If you are a member of a Jaguar Club you should have received the Jaguar Journal for January-February 2009. This is the official publication of the Jaguar Clubs of North America. It has various articles about new and old Jags, advertisements for new and old jags, articles about members, and the latest news about the Jaguar Brand.
One of the interesting things to me in this issue was their statement that Jag sales were up in 2008. That at first did not sound right. From what I remember Jag sales have been falling every year, and a year ago they shut down one of their historic manufacturing plants, and late last year Jaguar was sold to an Indian company.
The total sales for the company in 2008 was 65,000 car which is 7% more than in 2007. Sales were up by 50% in Russia, 35% in the Middle East, and 25% in China. They did not report total sales in North America, but everyone agrees that they were down by a major amount.
What caused the overall increase? It appears that there were two major reasons. First was the introduction of the Jaguar XF model, which replaced the S model. The XF is selling very well and it is a much better looking car. The second major reason was diesel-powered models in Europe. In 2009 Jaguar continues the introduction of the next generation with both diesel and gas powered vehicles for the European marketplace. However, there do not seem to be any plans to bring the diesels to the North American market. Sells great in Europe, but not available in the US. What do you think of that strategy?
Comments or E-mail me
AEM Cold Air Intake
AEM Cold Air Intake
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment