New Slogan for Accords "Made in Alabama"

Honda has been building some models in the United States for 30 years. Right now they have been manufacturing both the four and six cylinder Accord models at their plant in Marysville, Ohio and making the Odyssey minivan and Pilot sport utility at its Lincoln plant in Alabama. They also recently moved the Ridgeline assembly from Canada to Lincoln.

This move accomplishes several things for Honda. It allows expansion of the four cylinder line at Marysville which can now produce more cars in the same space. It also gives the folks at Lincoln more to do as sales for the Odyssey and Pilot lines are slowing down in this economy.

In some cases this might be viewed as combing losers, as Accord sales are down 22% this year with the Ridgeline down 60%, and the Odyssey off 22% and the Pilot 24%. However, I am optimistic that the lines will start recovering by the end of the year.

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New Honda Accord Coming

Honda has recently announced that there will be a new Accord model. However, it is not your standard sedan or coupe. Nope, this is a cross over. It will be called the 2010 Honda Crosstour CUV. How about that for a mouthful. I had to read it twice to get it right.

Honda is playing this one very cozy and close to its vest. No real details about the new vehicle. Other than the name, almost nothing else is know right now.

One report does give some additional information which has not been confirmed.

Left Lane News offers more information: "Although visually similar to the upcoming Acura ZDX, the Crosstour will not ride on the ZDX's platform. Based on a modified Honda Accord chassis, this all-new crossover vehicle will start production in September of this year at the East Liberty factory in Ohio (the ZDX will be produced in Alliston, Ontario)." The Crosstour will compete with the Toyota Venza.

Keep your eyes open, as in a recession, Honda is playing a high stakes game introducing a brand new model.

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Consumer Reports Spanks Honda Insight!

As a rule Consumers Reports has only had high praise for all Honda products. I'm sure that they were looking forward to testing the Insight and comparing it to the Toyota Prius.

Just how disappointed they were can be understood by this quote: "The (2010) Insight is the most disappointing Honda Consumer Reports has tested in a long time,"

If you are a Consumers Report's follower this is indeed a death blow. I subscribe and use their evaluations before I make a major purchase. Our last one was for a vacuum cleaner. We choose one of their top brands. If I was in the marketplace for a hybrid, after reading this report it would not be on my list.

The full report about how Consumers felt is here:http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20090630/cato_honda_090702/20090702?s_name=Autos

Or you can purchase the magazine, as I do.

The most interesting part of this particular article to me was how badly Honda missed the mark. They had a clear Toyota target to shoot at. I know the initial strategy was to offer a lower entry price - which they did. They also get reasonable mileage with the Insight. But it seems they missed out by making a true hybrid. Rather they got only some of the pieces correct.

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